User Experiences and Advertising Effects in Augmented Reality Advertising
碩士 === 元智大學 === 資訊傳播學系 === 106 === Consumers have been changed from passive receivers of conventional advertisements to a party that can interact with advertisements. Because of the prevalence of mobile devices and advancements in interactive and three-dimensional (3D) technologies, the media richne...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/m45t33 |