The Interaction of Transferring Positive and Negative Information with Selecting the Media of Communication:The Impact of Information Transmitter's Emotion

碩士 === 元智大學 === 經營管理碩士班(領導學程) === 106 === Existing studies on the interaction of information transmission and the decision of media selection revealed that people may choose the certain type of media channel based on the content or attributes of the information to be delivered, given that different...

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Bibliographic Details
Main Authors: Yi-Hsuan Lai, 賴怡璇
Other Authors: Yueh -Ysen Lin
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7swjzp