Strengthen the B2C connection by using media richness of AR
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 106 === Augmented Reality (AR) has been used in many industries since its development in 1950. Using the AR system which have media richness and highly interactive to transmit the information, it not only can let consumers yield the experiential value but also evoke...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pr4t42 |