How to use augmented reality to increase online tourism consumption

碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 106 === With the technology progress, there are more and more industries applying augmented reality(AR). Although AR has been developed for decades, when there is a new AR application on new industry, consumer will still take that as an innovation. When consumers ar...

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Bibliographic Details
Main Authors: Lin Meng-Yi, 林孟毅
Other Authors: Huang Tseng-Lung
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/35z797