How to use augmented reality to increase online tourism consumption
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 106 === With the technology progress, there are more and more industries applying augmented reality(AR). Although AR has been developed for decades, when there is a new AR application on new industry, consumer will still take that as an innovation. When consumers ar...
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ndltd-TW-106YZU058230042019-07-04T05:59:14Z http://ndltd.ncl.edu.tw/handle/35z797 How to use augmented reality to increase online tourism consumption 如何利用擴增實境增加線上消費旅遊 Lin Meng-Yi 林孟毅 碩士 元智大學 經營管理碩士班(行銷學程) 106 With the technology progress, there are more and more industries applying augmented reality(AR). Although AR has been developed for decades, when there is a new AR application on new industry, consumer will still take that as an innovation. When consumers are interested in AR application in new industry, they will use AR to explore product information. The characteristic of AR can make consumers gain more product information easily. When consumers adopt AR application in new industry, they will emerge purchase intention. This study will discuss if consumer get the aid of AR, whether they emerge motivation then adopt AR application, and generate exploratory behavior and purchase intention. This study conduct research model with four variables which are Innovation Diffusion Theory(IDT), Self-determinant Theory(SDT), exploratory behavior, and purchase intention. This study conducts quantitative study, analyzing data from subjects which were recruited in public. Conduct regression analysis to examine the relationship between variables. The result shows that IDT is high-positive correlated with exploratory behavior and purchase intention, and SDT is high-positive correlated with exploratory behavior and purchase intention. Huang Tseng-Lung Chou Yun-Hsin 黃增隆 鄒蘊欣 2018 學位論文 ; thesis 52 zh-TW |
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碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 106 === With the technology progress, there are more and more industries applying augmented reality(AR). Although AR has been developed for decades, when there is a new AR application on new industry, consumer will still take that as an innovation. When consumers are interested in AR application in new industry, they will use AR to explore product information. The characteristic of AR can make consumers gain more product information easily. When consumers adopt AR application in new industry, they will emerge purchase intention. This study will discuss if consumer get the aid of AR, whether they emerge motivation then adopt AR application, and generate exploratory behavior and purchase intention.
This study conduct research model with four variables which are Innovation Diffusion Theory(IDT), Self-determinant Theory(SDT), exploratory behavior, and purchase intention. This study conducts quantitative study, analyzing data from subjects which were recruited in public. Conduct regression analysis to examine the relationship between variables. The result shows that IDT is high-positive correlated with exploratory behavior and purchase intention, and SDT is high-positive correlated with exploratory behavior and purchase intention.
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author2 |
Huang Tseng-Lung |
author_facet |
Huang Tseng-Lung Lin Meng-Yi 林孟毅 |
author |
Lin Meng-Yi 林孟毅 |
spellingShingle |
Lin Meng-Yi 林孟毅 How to use augmented reality to increase online tourism consumption |
author_sort |
Lin Meng-Yi |
title |
How to use augmented reality to increase online tourism consumption |
title_short |
How to use augmented reality to increase online tourism consumption |
title_full |
How to use augmented reality to increase online tourism consumption |
title_fullStr |
How to use augmented reality to increase online tourism consumption |
title_full_unstemmed |
How to use augmented reality to increase online tourism consumption |
title_sort |
how to use augmented reality to increase online tourism consumption |
publishDate |
2018 |
url |
http://ndltd.ncl.edu.tw/handle/35z797 |
work_keys_str_mv |
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