The Effects of Consumer's Gift-Receiving Metacognition on Gift-Receiving Reaction

碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 106 === The purpose of this study was to investigate the effect of gift-receiving metacognition on expressive responses to the gift giver after the recipient has received the gift. This study includes cultural metacognition as the independent variable, sociality met...

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Bibliographic Details
Main Authors: TZU-YU HUNG, 洪慈郁
Other Authors: Shu-Ling Liao
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6979mm