Exploring Experiential Values of Consumers Booking Hotel through Online Positive and Negative Reviews of Booking.com
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 106 === According to the data from the Taiwanese Tourism Bureau Taiwanese citizens’ travel abroad has rapidly increased. In 2011, a total of 9,583,873 Taiwanese citizens traveled abroad. Then up until 2017 a total of 15,654,579 citizens traveled abroad. Also, Japan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ycd768 |