Taiwanese consumers' attitude towards Chinese brands
碩士 === 國立中正大學 === 企業管理系研究所 === 107 === About a decade ago in China, there were many cost-effective cottage brands. In terms of quality management, the most widely known Chinese toxic milk powder melamine incident in 2008, coupled with the geopolitical factors of Taiwan and China, these events consti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7zpkua |