Cause Related Marketing:The effect of Product-Cause Fit and Product Involvement on Purchase Intention
碩士 === 國立中正大學 === 企業管理系研究所 === 107 === In recent years, more and more enterprises have begun to implement social enterprise responsibility to improve consumer preference, and cause-related marketing(CRM) is also a way to improve consumer preference; consumers can indirectly feedback to the society b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d594h7 |