A Study of the Relationship among Athletes’ Endorsement Effect, Fan Involvement, Sport Involvement and Purchase Intention
碩士 === 國立中正大學 === 企業管理系研究所 === 107 === All along, the relevant research of spokespersons has been widely used in the field of marketing. Most companies generally believe that spokespersons have influence on consumers, including applied in the field of sports. Therefore, athlete with star aura is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u365ap |