The Impact of Different Personalities on Variety Seeking Tendency of Novel Ingredients - Using Price as Moderator
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 107 === Taiwanese restaurant industry has thrived in these years, and hot pot industry is the most popular among all types of restaurants. Facing enormous pressure of competition, hot pot restaurant owners must seek differentiation to surpass competitors....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ya285z |