Characteristics Of New Product,Adoption Of The Innovative Product,Consumer Characteristics,Environment Variables That Affect Consumers’Adoption willingness of New Product:A Study on “SSD Doorset”
碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 107 === This study takes the Creation Smart Safety Door as an example to explore the attributes of new products, the acceptance of innovation by consumers, the willingness and influence of innovative products to purchase in different consumer characteristics and en...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6y64rd |