顧客關係管理、顧客滿意度與忠誠度之關係研究 ─以泛公股A銀行為例

碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 107 === The purpose of this study is to focus on the current fierce competition in the financial market. There is a stereotype of the business that can go to the bank, and how the old-fashioned government banks will emerge in the current financial industry. How to...

Full description

Bibliographic Details
Main Author: 郭祐禎
Other Authors: HSU, CHIA-WEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/e3y7sc