The impact of Experience Marketing on consumer experience and brand image－A case of infant car seat
碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 107 === The lack of children and technology has brought about an impact on the baby-care industry. To deal with this situation, operators must explore appropriate competitive strategies by understanding the needs of consumers. And experience marketing is the market...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/537afe |