The Factors Affecting Audience Continuous Usage Intention of Live Shopping Streaming

碩士 === 國立中正大學 === 會計與資訊碩士在職專班 === 107 === In recent years, the sustainable development of information technology and network bandwidth, and the popularity of 4G have led to countless brand-new information applications and the live streaming is one of them. With the live streaming flourish, many vend...

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Bibliographic Details
Main Authors: CHIU, KUAN-CHING, 邱冠景
Other Authors: ROAN, JIN-SHENG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/e7g6s5