A Study on the Relationship between Experience Marketing and Customer Loyalty in Social Enterprises

碩士 === 國立中正大學 === 會計與資訊碩士在職專班 === 107 === This study used a structured questionnaire and in-depth interviews to analyze a “K Business Travel” in Xingang Township, Chiayi County. This study first analyzes the business model of K Business Travel composed by the nine elements from the book Business Mod...

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Bibliographic Details
Main Authors: CHANG, WEI-YA, 張瑋雅
Other Authors: HO, CHIN-TSANG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/w58jjz