A Study on the Influence of Experiential Marketing, Media Richness, and Experiential Value of LINE Emoticons on Purchase Intention of Consumers
碩士 === 中華大學 === 科技管理學系 === 107 === With the popularization of mobile devices and the Internet, instant messaging software has become one of the major tools for maintaining contact and interacting with others, while people’s way of communication has also gradually changed from transmission of voice a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qswm99 |