Research on Consumer Characteristics and Purchasing Behavior - A Case Study of People Who Have Purchased Web CelebrityRecommended Products

碩士 === 中華大學 === 企業管理學系 === 107 === After the rise of the Internet, the Internet has gradually become a new channel for advertising, and gradually replaced the traditional print advertising. internet celebrity continues the concept of blogger in the past. Through the Internet platform, to recommend p...

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Bibliographic Details
Main Authors: CHEN,TSAI-SHU, 陳在書
Other Authors: YEH, MING-LANG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/549ga5