Consumers' choice analysis between online shopping stores and physical stores

碩士 === 長榮大學 === 管理學院經營管理碩士班 === 107 === The purpose of this study is to explore the differences between today's consumers in online shopping and physical storefront shopping. This study is based on research questions and topics, and is based on the open Internet mass-group questionnaire survey....

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Bibliographic Details
Main Authors: HSIEH, CHIA-CHEN, 謝佳真
Other Authors: LIU, CHIA-MING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/vzm6h2