The Impact of Buying Counterfeits on the Brand Image of Original Brands, A Fashion Industry Case in Peshawar, Pakistan
碩士 === 長榮大學 === 管理學院經營管理碩士班 === 107 === This research analyzes the existing information gap on the backgrounds/experiences of buying counterfeit fashion brands in emerging countries like Pakistan. It can be proposed that despite the significance of brands on buyer's behavior, there is still an...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/v5nq9t |