The Influence of Store Image and Perceived Quality on Customer Satisfaction in RT-MART : The Mediating Effects of Perceived Value
碩士 === 中國科技大學 === 企業管理系 === 107 === In view of the increasing highly competition among Taiwan hypermarkets, the enterprises hope to reinforce their competitiveness by enhancing the Customer Satisfaction. As Store Image, Perceived Quality and Perceived Value are the important issues of customer beha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7f6wyt |