Study of the Relationships among Consumption Experience, Customer Satisfaction, and Willingness-to-Pay

碩士 === 正修科技大學 === 休閒與運動管理所 === 107 === The purpose of this study was to investigate the relationships among consumption experience, customer satisfaction, and willingness-to-pay. Subjects were selected from visitors who attend the leisure farm over the passed year. Data was analyzed using SPSS 22.0...

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Bibliographic Details
Main Authors: Tsai, Chiung-Fen, 蔡瓊芬
Other Authors: Lee, Long-Yuan
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/rfr5g7