Study of the Relationships among Consumption Experience, Customer Satisfaction, and Willingness-to-Pay
碩士 === 正修科技大學 === 休閒與運動管理所 === 107 === The purpose of this study was to investigate the relationships among consumption experience, customer satisfaction, and willingness-to-pay. Subjects were selected from visitors who attend the leisure farm over the passed year. Data was analyzed using SPSS 22.0...
Main Authors: | Tsai, Chiung-Fen, 蔡瓊芬 |
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Other Authors: | Lee, Long-Yuan |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/rfr5g7 |
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