The impact of mobile phone brand image on perceived value at price interference variable
碩士 === 正修科技大學 === 經營管理研究所 === 107 === The theme of this study is to explore the influence of consumers on the use of smart phones, brand image on customer perceived value, and explore the relationship between each other with price and involvement as disturbance variables. In this study, consumers us...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h97r24 |