The influence of word-of-mouth and perceived value of online shopping on purchase intention
碩士 === 正修科技大學 === 經營管理研究所 === 107 === Nowadays, the global online community has become an important communication channel for the Internet generation. Broadband Internet and wireless Internet access have become increasingly popular, making more consumers be willing to try online shopping. The value...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5y262k |