What Motivates Mobile In-App Purchase Decision and Satisfaction: From Acquisition and Transaction Utility Theoretical Mapping
碩士 === 建國科技大學 === 服務與科技管理研究所 === 107 === Many studies have investigated the potential of the mobile application (app) market; however, little is known about the in-app purchase decision process and user satisfaction during the trial period for an app. The purpose of this study was to build a researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2h247h |