Change the Way You Look at Food: The Effect of Augmented Reality’s Food Packaging Design on Purchase Intention
碩士 === 中原大學 === 國際經營與貿易研究所 === 107 === Augmented reality(AR) technology is creative tool for marketing platforms, both now and in the future. Further, one important research trend has involved consumers’ food purchase behaviors. Therefore, this study investigates how AR food packaging design affects...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ejcu7s |