Exploring the Relationship Marketing of Live-Streaming Shopping based on Social Presence Theory and Commitment-Trust Theory
碩士 === 中原大學 === 資訊管理研究所 === 107 === Nowadays, the technology is more and more developed, and people''s shopping patterns are changing more and more. From the physical storefront at the beginning to the e-commerce on the Internet, it is now a live webcast that can interact directly...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39z464 |