Consumer Valuations of eWOM: An Example of purchasing Smart TVs online in Viet Nam
碩士 === 朝陽科技大學 === 企業管理系 === 107 === Consumer’s purchase decision increasingly relies on eWOM influence. However, the impact of perceived quality and influence of eWOM on the purchase intention is still not well understood, especially in the context of the C2C platform in Vietnam. To know more about...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6k3685 |