The Study of Taiwanese SMEs Decisions Factors of Implementing Customer Relationship Management System

碩士 === 朝陽科技大學 === 企業管理系 === 107 === As the customer relationship management (CRM) system has become almost fully developed, numerous studies have explored the decision-making regarding the introduction of the CRM system into medium and large service-providing enterprises. However, few studies have e...

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Bibliographic Details
Main Authors: YEH, MEI-LING, 葉美吟
Other Authors: Chang, TIEH-CHUN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/7f85vy