The Effects of Salespeople’s Influence Tactics, Customers’ Dependence on Salesperson and Customer-Salesperson Guanxi on Influence Effectiveness: A Case of Vietnamese Financial Company
碩士 === 朝陽科技大學 === 企業管理系 === 107 === Abstract This study aims to investigate the effects of salesperson’s influence tactics, customer-salesperson guanxi and customer dependence on salesperson (CDS) on the salesperson’s influence effectiveness. Based on the results of the empirical survey in a Vietnam...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/x9qc36 |