The Effects of Salespeople’s Influence Tactics, Customers’ Dependence on Salesperson and Customer-Salesperson Guanxi on Influence Effectiveness: A Case of Vietnamese Financial Company
碩士 === 朝陽科技大學 === 企業管理系 === 107 === Abstract This study aims to investigate the effects of salesperson’s influence tactics, customer-salesperson guanxi and customer dependence on salesperson (CDS) on the salesperson’s influence effectiveness. Based on the results of the empirical survey in a Vietnam...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x9qc36 |