Does the Customer-Salesperson Guanxi Position Affects Salesperson Influence Tactics and Purchase Intention on Social Media? A Case of Purchasing Healthy Foods on Social Media in Vietnam.
碩士 === 朝陽科技大學 === 企業管理系 === 107 === Abstract This study aims to examine the effects of customer-salesperson guanxi position on the salesperson’s use of influence tactics and purchase intention on social media. We conducted this study in Vietnam. Among the 436 questionnaires issued, 300 valid respons...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/ev9r4d |