Does the Customer-Salesperson Guanxi Position Affects Salesperson Influence Tactics and Purchase Intention on Social Media? A Case of Purchasing Healthy Foods on Social Media in Vietnam.
碩士 === 朝陽科技大學 === 企業管理系 === 107 === Abstract This study aims to examine the effects of customer-salesperson guanxi position on the salesperson’s use of influence tactics and purchase intention on social media. We conducted this study in Vietnam. Among the 436 questionnaires issued, 300 valid respons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ev9r4d |