A Study of the Factors Effect on Consumers Insured the Spillover Effect Insurance Products
碩士 === 朝陽科技大學 === 保險金融管理系 === 107 === The purposes of this study were to discuss the spillover effect insurance products, and we examines the relationship between cognition, perceived risk and purchasing intention. Moreover, we establishes the research hypothesis in literature review, and use questi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f8bnua |