The Correlation of Product Perception,Product Involvement,Risk Aversion with Purchase Intention of Taiwanesewith Regard to Micro Insurance.
碩士 === 朝陽科技大學 === 保險金融管理系 === 107 === The application of micro insurance policy has been in effect in Taiwan for ten years. It is worth exploring to what extent do the citizens understand micro insurance and whether their knowledge of it is correct. Discussion in respect of the micro insurance polic...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/x5g72d |