A Study on UNIQLO’s Brand Cognition, Customer Satisfaction and Purchase Intention
碩士 === 朝陽科技大學 === 財務金融系 === 107 === The apparel industry is currently in intense competition. If an apparel company wants to increase consumers’ purchase intention, it must not neglect the service quality in addition to innovating its products. Capturing the hearts of consumers is the only way to bu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v96pe2 |