A Study of Brand Image and Word of Mouth have Impact on Purchase Intention in Frech Restaurant
碩士 === 朝陽科技大學 === 休閒事業管理系 === 107 === This study aims to explore the relationship between French restaurant brand image, reputation spread and purchase intention. The research object is mainly for the consumers of stores such as French restaurants in Taiwan, French restaurants in hotel,and Fre...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d5ha7v |