Integrating the Kano and Refined Kano Model into the Social Commerce in Restaurant Franchise System

碩士 === 朝陽科技大學 === 行銷與流通管理系 === 107 === This study discussed the service quality strategies adopted by the chain restaurants in a social commerce context. Kano and refined Kano models were jointly applied in the questionnaire survey aimed at ranking service quality factors in terms of their priority...

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Bibliographic Details
Main Authors: WEI, YONG-DA, 魏永達
Other Authors: HUANG, YUNG-FU
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/93se64