Integrating the Kano and Refined Kano Model into the Social Commerce in Restaurant Franchise System
碩士 === 朝陽科技大學 === 行銷與流通管理系 === 107 === This study discussed the service quality strategies adopted by the chain restaurants in a social commerce context. Kano and refined Kano models were jointly applied in the questionnaire survey aimed at ranking service quality factors in terms of their priority...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93se64 |