Research on Online Impulsive Buying and Post-Purchase dissonance
碩士 === 朝陽科技大學 === 行銷與流通管理系 === 107 === Under the popularization of Internet and smart mobile devices, the purchase process can be completed between the fingers. Consumers are increasingly dependent on online shopping. Online shopping is different from physical channels, and consumers have an impul...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hqs7q5 |