Understanding Consumers’ Post-Purchase Dissonance Behavior Caused by Online Impulse Buying for Example: Beauty Products
碩士 === 朝陽科技大學 === 行銷與流通管理系 === 107 === Nowadays, m-commerce grows up rapidly, consumer likes to purchase online. Because online shopping is more convenience than physical store, and it is not limited by time, location. The design of website can arouse consumer purchase intention even impulse buying...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k7773r |