An Empirical Study on the Consumers’ Willingness to Insure Online
碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 107 === This study used the Technology Acceptance Model (TAM) as a theoretical basis to explore the publics attitude towards different types of online insurance products. The subject of the study was the masses in Taiwan. The researcher used convenient samplin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3649cy |