A Study on Service Quality,Corporate Image, and Trust in Banking Industry –Case Study on State-Owned Bank in East Taiwan
碩士 === 大漢技術學院 === 流通與行銷管理研究所 === 107 === This study aims to discuss the relationship between service quality, corporate image and trust in banking industry. We select clients from one state-owned bank in East Taiwan as research subjects, using SPSS to test the research hypotheses. Descriptive Statis...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4qcx54 |