The Study of Brand Image Affects Purchase Intention in Real Estate Market - Mongolia as Example
碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === The concept of ‘Brand Image’ plays an important role in the marketing process, and therefore, it attracts much attention from what scientists and researchers have suggested. The brand image is recognized as the driving force and brand performance of the brand, b...
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| Format: | Others |
| Language: | en_US |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xv5dy3 |