The Study of Brand Image Affects Purchase Intention in Real Estate Market - Mongolia as Example
碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === The concept of ‘Brand Image’ plays an important role in the marketing process, and therefore, it attracts much attention from what scientists and researchers have suggested. The brand image is recognized as the driving force and brand performance of the brand, b...
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| Format: | Others |
| Language: | en_US |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xv5dy3 |
| Summary: | 碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === The concept of ‘Brand Image’ plays an important role in the marketing process,
and therefore, it attracts much attention from what scientists and researchers have suggested. The brand image is recognized as the driving force and brand performance of the brand, but there is a detailed survey of the brand image and brand identity. Based on the brand theory the study examines the impact of a brand image on a consumer’s willingness to buy in real estate industry. Furthermore, we highlight the shortcomings of current studies and emphasize future research trends. The study of psychological factors for reimbursement of consumer requisitions is limited to professional decision-making. Authors focus on real estate agents and develop design descriptors for agency services. This model has been tested on real estate broker’s (real estate distributor) in Mongolia. The ethical acceptance by the service provider is that we find that there are three different ways to redeem the purpose of repayment. Customer’s inspiration is to reduce (ease) the effectiveness of ethical considerations. The results are important for the real estate broker’s services and managers.
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