The Impacts of Brand Image on Brand Loyalty and Mediating Effect of Customer Satisfaction: In Case of Mongolia Banking Sector

碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === Brand Image of Company is essential because well brand images support companies to improve higher performance such as profit and sales. The final purpose of marketing is to provide high value which can satisfy consumers through building a long-term relationship...

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Bibliographic Details
Main Author: Ganbaatar Gantugs
Other Authors: Yi-Fen Huang
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/d6793j