A Study of the Relationships among Personal Value, Population Effect, Marketing Effort and the Consumer’s Acceptance of Traditional Bee Venom Therapy
碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === The purpose of this study is to explore the factors that influence consumers’ acceptance of bee-venom folklore therapy. From the perspective of marketing field, this study is to explore thekey factor influencing consumers’willingness to purchase. However, the su...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gdjkd4 |