The Relationship Study between Country of Origin and the Product Attitudes - Mongolian Automobile Industry as an Example
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 107 === Any brand or product/service has weakly rank or needs depending on country of origin. Because, consumers purchasing intention and product attitude are changeable. It means, country of origin effects consumers’ evaluation or judgment on any product or service....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/b5c75z |