Factors influencing consumers’ continuance usage and purchase intention on cosmetics websites

碩士 === 逢甲大學 === 企業管理學系 === 107 === Due to information technology era is booming, more and more consumers are getting information from the makeup website. In addition, it affects their continued use of the website and purchase intentions. It is also visually appealing. This study integrates the Infor...

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Bibliographic Details
Main Authors: HSU, CHIA-CHEN, 許家蓁
Other Authors: CHEN, CHIEN-WEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ya5224