The Influence of Experiential Marketing on Perceived Experience Value and Homestay Revisit Intention
碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 107 === This study intends to explore the impact of experiential marketing modules on consumers' homestay revisit intention from the perspective of experiential marketing by Schmitt (1999). This study conducted SEM and used LISREL software to analyze the data c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z67evr |