The Effect of eWOM and Social Media on Conspicuous Consumption.
碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 107 === Through structural equation model and questionnaire survey, this study explores the influence of eWOM on conspicuous consumption. The results show that there is a positive and significant relationship between eWOM and conspicuous consumption. That is to say...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/997s2v |